Evidence your members can check.
Wellness programming beyond the weight room: a graded, cited layer that gives a membership something more to come back for. Whether it moves retention is the thing to measure in a pilot.
Fitness facilities have no consensus wellness framework and no seamless screening package. Retention is the whole game, and programming drives it.
A full eight-dimension wellness layer that positions you as more than a room full of machines.
Our hypothesis, and one a pilot can test: adding a graded, citable wellness layer raises renewals. The general retention economics are well established (a 5% lift can raise profits 25–95%, Bain & Company); that this product produces the lift is what we want to measure with you, not something we have shown.
Graded, cited content your members can verify: credibility that a supplement wall can't buy.
Programming that adds value members can feel.
Evidence-graded wellness content your members can check for themselves, in a category where almost nothing is checkable. The one gym-specific number we can point at is an observed rate, not an effect of this product: 63% of gym-orientation participants were still members at one year (Koutsoubakis et al.).